Every business starts from a survey, every business survives on the merits of a survey. A survey is a primary report that a planner needs. During the time of Silk Route, the sea travelers were also doing the same thing. Though their surveys were not scientific, still they were surveys when they were writing letters to their kings and promoters. Most of these letters can be termed as survey snapshots. Survey snapshots always have this power to connect a business with the ground zero of a business and help the process of quick decision making.
The survey industry has also taken a big leap in last few years. Right now the focus of the business fraternity is more on the findings are driven by the analytics. Survey snapshots have the power to guide analytics and give them a certain thought process to process certain areas connected to the business information. In the wake of the emergence of new business culture, survey snapshots are emerging as the catalyst for the new age business drivers.
The online avatar of the survey snapshots has created a new market for many industry sectors, certain sectors like FMCG and Entertainment are taking the support of the survey snapshots in making their day to day decisions related to the pricing of the goods. They are also trying to fix the consumer behavior with the help of survey snapshots. The ease in the process of conducting an online survey is also contributing a lot in the favor of this industry sector. An investment in a given company that deals in survey snapshots or the direct purchase of a survey snapshot, everything has become a profitable venture. The concept of the survey snapshots is in synchronization with the current culture of fast decision-making mechanisms. In the coming future, these survey snapshots can also become daily reports for various online platforms and an exponential increase in the market is always on the cards.